How to Choose an Amazon Marketing Agency in Bangalore: 7 Questions to Ask Before You Sign
There are dozens of agencies in Bangalore claiming Amazon expertise. Some are genuinely strong. Most are digital marketing generalists who added “Amazon” to their service list when ecommerce grew. The difference between the two can mean the difference between scaling profitably on the platform or spending 12 months and a significant budget going nowhere.
Here are 7 questions to ask any Amazon marketing agency in Bangalore before you sign a contract.
1. “Do you specialise in Amazon, or is it one of many services?”
Amazon’s A9/A10 algorithm is fundamentally different from Google. It rewards listing conversion rate, review velocity, sell-through consistency, and sponsored ad performance in ways that have no equivalent in Google or Meta advertising. An agency that also manages Instagram campaigns, SEO, and web design is context-switching constantly — Amazon expertise requires dedicated focus.
Ask directly: what percentage of your revenue comes from Amazon-specific services? What percentage of your team’s time is dedicated to Amazon? A genuine Amazon specialist should be able to answer both questions clearly.
2. “Can you show me case studies with ACOS data?”
ACOS (Advertising Cost of Sale) is the primary efficiency metric for Amazon Sponsored Ads. It’s the percentage of revenue spent on advertising. A fashion brand might target 25–35% ACOS; a health supplement brand might target 18–28%. A case study that says “we grew revenue by 40%” without mentioning ACOS tells you nothing about profitability.
Ask for case studies that show: starting ACOS, ACOS after 60 and 90 days, organic rank movement on primary keywords, and conversion rate before and after listing optimisation. Any agency with real results will have this data.
3. “Do you manage both SEO and Sponsored Ads?”
Amazon success requires both organic ranking and paid advertising working together. Organic rank improves sales velocity; Sponsored Ads accelerate it. An agency that only manages ads — without touching listing optimisation, A+ content, or backend keywords — is leaving organic growth on the table. Ask specifically how they integrate their ad strategy with listing SEO.
4. “Are you on the Amazon Service Provider Network (SPN)?”
Amazon’s SPN is a curated directory of vetted service providers who have demonstrated competence with the platform. SPN membership doesn’t guarantee results, but it does indicate a baseline level of familiarity with Amazon’s policies and processes. More importantly, SPN agencies operate within Amazon’s terms of service — critical for protecting your account health.
5. “How do you handle listing violations or account warnings?”
Amazon’s seller support is notoriously difficult to navigate. Suppressed listings, policy violations, and account warnings can cost tens of thousands of rupees per day in lost revenue. Ask the agency about their process for handling these situations. Do they have a dedicated account health manager? Can they share an example of a listing reinstatement they’ve handled?
6. “What does your reporting look like, and how often do we meet?”
Good Amazon agencies provide live dashboard access — not just a monthly PDF. You should be able to see your campaign spend, ACOS, organic rank by keyword, and listing conversion rate at any time. Monthly reporting with a fortnightly review call is a reasonable minimum. If the agency’s reporting involves sending you screenshots from Seller Central, that’s a yellow flag.
7. “Who will actually be managing my account?”
Many agencies pitch senior Amazon specialists and hand off to junior account managers who may be running 15–20 accounts simultaneously. Ask specifically who will be your day-to-day contact, what their experience level is, and how many other accounts they manage. One experienced Amazon strategist managing 6 accounts will consistently outperform a junior managing 20.
Red Flags to Watch For
- Guarantees of specific ACOS or sales growth: No legitimate agency guarantees specific outcomes on Amazon. The algorithm changes, competitor behaviour changes, and seasonality varies. Anyone guaranteeing “ACOS below 20%” is setting you up for disappointment — or has a very narrow definition of what they’ll do.
- Marking up your ad spend: Understand exactly how the agency is compensated. Some charge a percentage of ad spend in addition to a management fee. Make sure ad spend goes directly to Amazon, not through the agency.
- No mention of listing quality: If the conversation is entirely about ads with no discussion of listing optimisation, A+ content, or review strategy, the agency is managing campaigns without addressing the conversion rate that determines whether those campaigns are efficient.
Working With Xiphy Digital for Amazon Marketing
Xiphy Digital is a specialist Amazon marketing agency in Bangalore working with D2C brands and category sellers across India. We combine listing optimisation, Sponsored Ads management, A+ content, and Brand Store strategy into a single growth programme measured by profitable revenue growth.
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