Plastic Surgery Center
Increase in Website Traffic
Increase in Organic Conversion
Increase in footfalls


Client Background & The Challenge
Our client, a renowned Plastic Surgery Center in Mumbai, is known for its exceptional standards in patient care and high-quality plastic surgery services. However, despite offering world-class treatments, the clinic was struggling to attract organic traffic to its website and its Google My Business (GMB) listing was underperforming. The competitive plastic surgery market in Mumbai had become even more challenging following the global pandemic, which led to a deferral of elective surgeries and increased competition. The clinic needed a solution to improve its online visibility, attract more organic leads, and stay competitive in a saturated market.
Strategies & Plan of Action
- Website Audit & Optimization
We began by performing a thorough audit of the clinic’s website. The website was found to be poorly optimized for search engines, with a suboptimal internal link structure and slow loading speeds. We reorganized the site’s content, ensuring it was easy to navigate and user-friendly. We also focused on improving the website speed and overall user experience to reduce bounce rates and improve engagement. - Content Strategy & EEAT Prioritization
We prioritized creating content that emphasized EEAT (Expertise, Authoritativeness, and Trustworthiness), which is crucial for health-related industries like plastic surgery. We focused on publishing high-quality, informative content about services such as breast augmentation, rhinoplasty, and tummy tucks. This content was designed to not only attract organic traffic but also build trust with potential patients. - Pillar Pages & Supporting Pages
We implemented a pillar page strategy, where a comprehensive, authoritative page about plastic surgery services was created as the main “hub,” with supporting pages for each specific service like facelifts, liposuction, etc. These supporting pages linked back to the pillar page, creating a strong internal linking structure that helped improve search rankings. - Google My Business Optimization
We optimized the clinic’s GMB listing, ensuring that it was fully updated with accurate information, patient reviews, and photos. We encouraged satisfied patients to leave reviews, which helped increase the clinic’s visibility in local search results. - Ongoing Monitoring & Content Updates
We continuously monitored the clinic’s organic traffic performance and made adjustments to the website and content strategy as needed. This included updating existing content, adding new blog posts, and keeping the website optimized for SEO.
Conclusion
By implementing these strategies, we successfully doubled the Plastic Surgery Center’s website traffic within a year. The improvements in website optimization, content strategy, and GMB listing led to a significant increase in organic leads. The clinic’s online presence became more competitive, and it began to attract more patients searching for high-quality plastic surgery services in Mumbai. Through a combination of technical SEO, content creation, and local optimization, the clinic was able to significantly improve its digital footprint, helping it stay ahead in a highly competitive market.
The clinic’s in-house marketing team also gained valuable insights into paid advertising best practices, which empowered them to manage campaigns with greater expertise. With a more efficient approach to paid advertising, the clinic could now attract a higher volume of qualified leads at a lower cost, helping them continue to grow and succeed in a competitive market.
About Us
Driving Growth for Healthcare & D2C Brands with Proven Strategies