At Brandstory, our team follows a structured and stepwise approach to the real-time SEO process. The steps are as follows:

• Internal Audit: In this first step, we use the SEOptimer tool to identify areas of improvement in on-page SEO, technical SEO, off-page SEO, and content. Our professional analysis delves into comprehensive assessments that pinpoint specific optimization opportunities.
• Keyword Research: Following the audit process, we determine keywords by using tools, like Google adwords, semrush for considering their relevance, search volume, competition level, and user intent. It improves your business’s visibility in local search engines.
• Local SEO: To enhance your business’s visibility in local search results and drive more traffic to your website while drawing increased foot traffic to your physical location, we leverage the power of the Google My Business tool. This strategic approach aims to elevate your online presence and expand customer engagement with professionalism at its core.
• On-page errors: We utilize a range of industry-leading tools including Semrush, Ahref, Woorank, Screaming Frog, GT Metrix, and SEO Quake. These tools are used to analyze the on-page SEO health by identifying broken links, missing meta tags, duplicate content, and the absence of internal linking to enhance the page’s visibility.
• Technical Errors: Identifying crawl errors is crucial for understanding site structure issues, page speed, mobile friendliness, schema errors, canonicalization problems, HTTPS issues, and sitemap concerns. Our team addresses these elements using Google Page Speed Insights, Google Search Console, Screaming Frog, and Semrush. It ensures your website’s optimal performance in accordance with industry best practices.
• Off-Page / Content Marketing: Our team uses Semrush, Ahref, and Google Trends to provide competitor backlink analysis, content marketing insights, and content validation. Our professional team ensures that you maintain a competitive edge in your digital marketing efforts through detailed analysis and strategic insights.
• Analytics: Conversion tracking, real-time reporting from Google Analytics 4 (GA4), and event tracking using Google Tag Manager (GTM) are essential tools for understanding user behaviour and measuring the success of your online initiatives. Tracking conversions allows us to monitor the actions users take on your website, providing valuable insights into which marketing efforts are driving results.

Rest assured, our team is highly experienced in executing this real-time SEO process for our clients, ensuring that your business’s online presence is always optimized for maximum visibility and success.

You can calculate the ROI of your SEO by looking at search engine rankings, organic website traffic and goal completions. You then use this formula:(Gain from Investment – Cost of Investment) / Cost of Investment which will give you an accurate idea about how much value it brought for what cost!

There is no one-size-fits-all answer to this question, as the key KPIs of SEO will vary depending on your business and its goals. However, some of the most important KPIs for SEO include

• website traffic
• organic search traffic
• Branded vs Non Branded traffic
• website impression
• keyword ranking
• CTR
• Backlinks
• Coverage issue
• Page speed
• and website engagement metrics such as time on site and bounce rate.

When a search engine returns its search results, it gives you two types: organic and paid search. These are both viable solutions for a given SEO search but are different in many ways such as:-

Paid Searches

1. They are paid ads.
2. Website owners have paid to have their web pages appear higher on google ranking and have achieved paid ranking.
3. It is a quick process and doesn’t require time and effort but is not cost efficient.

Organic Search

1. These are entirely free of cost.
2. There are various techniques implemented to achieve an optimal result.
3. It is a time-consuming process that uses keyword searches to reach the optimal result.

Seo for small businesses are essential because searches of product and services are incredibly geocentric, and people always buy product and services from companies that exist close to them. And also the visibility of SME and startup websites give a sense of credibility to your prospects and customers. The pros outweigh the cons multifold in the case of SEO services for small businesses. Some of the reasons for choosing SEO services may prove to be optimal is:-

1. Bring in more customers
2. Have better conversion rates
3. Build Brand awareness
4. Design user-friendly websites
5. Bypass Competition