Amazon Marketing Agency in Bangalore: How We Help Brands Scale on Amazon India

If you’re an ecommerce brand selling on Amazon India, you already know the platform has changed. Organic rankings are harder to win. Sponsored Ads costs are rising. And the brands pulling ahead aren’t just the ones with the best products — they’re the ones with the most disciplined approach to the platform.

Xiphy Digital is a specialist Amazon marketing agency in Bangalore. We work with D2C brands, FMCG companies, and category sellers across India to build Amazon presences that compound over time — combining listing optimisation, Sponsored Ads, A+ content, and Brand Store strategy into a single growth engine.

Why Amazon Marketing Requires a Specialist Agency

Most digital agencies treat Amazon as an ad channel. They run Sponsored Products, report ACOS weekly, and call it Amazon marketing. That’s not enough.

Amazon is a search engine with its own algorithm (A9/A10), its own quality signals, and its own conversion dynamics. What works on Google — keyword density, backlinks, site speed — means nothing here. What matters is sell-through velocity, review count, listing conversion rate, and in-stock rate.

A specialist Amazon agency understands this distinction. Every campaign we run, every listing we write, every A+ module we design is built around one metric: profitable sales growth at a sustainable ACOS.

What Xiphy Digital Does for Amazon Sellers

1. Listing Optimisation

Your product listing is your SEO page and your salesperson, rolled into one. We optimise every element:

  • Title: Keyword-rich, readable, within Amazon’s 200-character limit for your category
  • Bullet points: Five scannable benefit statements that handle objections before the buyer reaches the reviews
  • Description: Full backend keyword indexation with A+ content replacing the standard description
  • Backend keywords: Every available character of search term, subject matter, and intended use fields filled with validated terms
  • Images: Main image, lifestyle shots, infographic panels, and comparison charts built to Amazon’s image guidelines

The impact of proper listing optimisation is measurable. Brands typically see a 15–35% improvement in organic click-through rate within 60 days of a full listing rebuild — before a single rupee of additional ad spend.

2. Sponsored Ads Management (PPC)

Amazon PPC is the fastest way to generate sales, build ranking velocity, and defend your brand — and the fastest way to burn budget if managed poorly.

We manage all three ad types:

  • Sponsored Products: The core of any Amazon ad strategy. We run exact match, phrase match, and auto campaigns with weekly bid optimisation and aggressive negative keyword management
  • Sponsored Brands: Brand awareness at the top of search results. Critical for branded keyword defence and category conquest
  • Sponsored Display: Retargeting and product targeting for cross-sell and competitor conquest campaigns

Typical ACOS benchmarks we target by category: apparel and fashion 25–35%, health and personal care 18–28%, home and kitchen 20–30%, electronics 12–22%. If your current ACOS is materially above these ranges, there is almost certainly budget being wasted on poorly structured campaigns.

3. A+ Content and Brand Stores

A+ Content (formerly Enhanced Brand Content) replaces your plain-text product description with rich modules: comparison tables, lifestyle imagery, feature callouts, and brand story sections. Properly executed A+ Content improves conversion rate by 5–10% on average — directly reducing your effective ACOS without changing a single ad.

Brand Stores give your brand a dedicated multi-page presence inside Amazon, insulating your customers from competitor ads and giving you a destination to drive external traffic through Brand Referral Bonus.

4. Amazon SEO and Ranking Strategy

Amazon’s A9 algorithm ranks products based on relevance and conversion probability. Relevance comes from keyword coverage across your listing. Conversion probability comes from your review count, rating, price competitiveness, and listing quality.

We build ranking campaigns — using Sponsored Products to accelerate sales velocity on target keywords and trigger organic rank movement. The goal is always to reduce paid dependency over time as organic rank improves.

5. Seller Central Account Health

Account health metrics — Order Defect Rate (ODR), Late Shipment Rate, Policy Compliance — directly affect your ability to sell on Amazon. One suppressed listing or account warning can cost tens of thousands of rupees per day in lost revenue.

We monitor Seller Central health metrics weekly and flag issues before they become warnings. For brands using FBA, we also track stranded inventory, reimbursement opportunities, and shipment reconciliation.

Is Xiphy the Right Amazon Agency for Your Brand?

We work best with brands that:

  • Are generating at least ₹5L/month on Amazon and want to scale to ₹20L+ within 12 months
  • Have a product with genuine differentiation and are willing to invest in listing quality
  • Are serious about brand building, not just chasing short-term ACOS improvements
  • Want transparent reporting — we share live dashboard access, not just PDF reports

We’re based in Bangalore and work with brands across India, with particular depth in the D2C, health, beauty, and home categories.

What You Can Expect in the First 90 Days

Month 1: Full listing audit and rebuild. Campaign restructure. A+ Content creation. Baseline data collection — organic rank, conversion rate, and ACOS by keyword.

Month 2: Ranking campaigns activated on primary keywords. Bid optimisation cadence established. First A/B test results on listing elements.

Month 3: Organic rank improvement on 2–3 primary keywords. ACOS reduction from campaign restructure. Brand Store live. Review generation strategy in place.

Most brands see meaningful ACOS improvement within 45–60 days of engagement start. Organic rank improvements take longer — typically 60–90 days for competitive keywords — because they depend on sustained sales velocity, not just bid changes.

Frequently Asked Questions

Do you work with new sellers or only established brands?

We work with both. New sellers need a proper launch strategy — listing, PPC structure, and review generation from day one. Established sellers usually need a restructure to fix what’s been built up over time. The work is different but the principles are the same.

What does your reporting look like?

Every client gets a live dashboard with real-time access to their campaign data — impressions, clicks, spend, ACOS, organic rank by keyword. We meet weekly for the first month, then fortnightly once the account is stabilised. No surprises in the monthly report.

Are you on the Amazon Service Provider Network (SPN)?

Yes. We are a registered Amazon Service Provider. This gives our clients access to certain Amazon co-marketing opportunities and ensures we are operating within Amazon’s terms of service — important for account health.

What is your fee structure?

We charge a monthly retainer that covers listing management, campaign management, and reporting. Ad spend is separate and goes directly to Amazon — we do not mark up your ad spend. We’ll discuss specific investment levels on our discovery call once we understand the scope of your account.

Book a free Amazon marketing consultation →

Also see: Ecommerce Marketing Agency in Bangalore | Performance Marketing Agency in Bangalore