Orthopedic Clinic
Increase in lead
Decrease in CPL
Increase in footfalls
Client Background & The Challenge
Our client, an orthopedic Hospital in Bangalore, was struggling with high costs for patient leads through Google Search Ads. The Hospital in-house marketing team had limited experience, and a friend was managing their ads. Despite spending on ads, the leads were expensive and not as high-quality as needed. The Hospital wanted a solution to reduce costs and bring in more qualified patients.
Strategies & Plan of Action
- Campaign Audit & Keyword Optimization
We reviewed the clinic’s current campaigns and found areas for improvement. We focused on high-intent keywords like “knee replacement” and “best orthopedic surgeon” and removed broad, irrelevant terms. - Ad Copy Improvements
We rewrote the ad copy to make it more compelling, emphasizing the clinic’s expertise and patient success stories, which helped increase clicks. - Landing Page Optimization
We improved the clinic’s landing pages to ensure they were user-friendly and designed to convert visitors into patients with clear calls to action. - Budget Reallocation
We adjusted the clinic’s budget to focus on high-performing keywords and regions, ensuring the clinic spent money where it would get the best results. - Ongoing Monitoring
We regularly monitored the campaigns, making changes to improve performance and lower the cost per lead.
Conclusion
After implementing the tailored strategies, the orthopedic clinic saw a significant improvement in both the volume and quality of its leads. The cost per acquisition (CPA) was reduced by over 30%, and the clinic began to see a steady stream of qualified patients booking consultations. By focusing on high-intent keywords, improving ad copy, and optimizing landing pages, the clinic’s Google Search Ads campaigns became more effective and efficient.
The clinic’s in-house marketing team also gained valuable insights into paid advertising best practices, which empowered them to manage campaigns with greater expertise. With a more efficient approach to paid advertising, the clinic could now attract a higher volume of qualified leads at a lower cost, helping them continue to grow and succeed in a competitive market.
About Us
Driving Growth for Healthcare & D2C Brands with Proven Strategies