Snack Brand Case Study
Increase in Orders
Repeated Customers
Units sold Monthly
Client Background & The Challenge
A rapidly growing veggie snack brand in India, offers a portfolio of five unique vegetable-based snacks. The brand’s main challenge was scaling up its advertising campaigns effectively while maintaining cost-efficiency. Despite its strong product offering and growing popularity, the brand struggled to manage high advertising costs that limited their overall growth potential.
Strategies & Plan of Action
To help Snaack address its challenges, Xiphy Digital implemented a strategy to reduce ad costs while scaling up campaigns and driving sales growth. Our approach focused on the following:
- Optimizing Video Content & Retargeting
We began by exploring the brand’s video content and enhancing its reach through targeted remarketing campaigns. By re-engaging potential customers who had already shown interest, we ensured a higher conversion rate at a lower cost per acquisition. - Category Contextual Targeting
To further reduce ad costs, we used category contextual targeting. This allowed us to focus on the most relevant audiences for veggie snacks, ensuring ads were shown to people most likely to convert. This precise targeting helped increase ad efficiency and reduce overall spend. - Scaling Campaigns
With optimized video content and more focused targeting, we scaled up the campaigns across multiple platforms, ensuring maximum reach while maintaining a strong return on investment.
Conclusion
In just six months, the brand saw impressive results: a 5X increase in sales and 42% repeat orders. At the same time, we reduced their advertising costs to less than 25% of their previous spend, improving cost-efficiency and driving long-term growth. By optimizing campaigns and focusing on the right audience, Snaack is now positioned for continued success in the competitive snack food market.
About Us
Driving Growth for Healthcare & D2C Brands with Proven Strategies