Apparel Brand Case Study
Increase in Orders
Monthly Sales
Units sold Monthly
Client Background & The Challenge
Our client is an online women’s fast fashion brand based out of Mumbai, catering to fashion-forward female shoppers aged 18 to 35. The brand offers stylish and affordable dresses, tops, bottoms, and accessories designed to meet the ever-changing demands of modern fashion. In its first year, the brand successfully built a strong following on social media, attracting attention from potential customers. However, despite its initial success, the brand struggled to convert this online engagement into actual sales, particularly on Amazon, where it only received 40 monthly orders, limiting its revenue potential.
The key challenges faced by the brand included low brand visibility, ineffective customer engagement, and intense competition in the fast fashion market. In addition to these marketing challenges, the company also dealt with operational inefficiencies, such as poor inventory management, which made it difficult to provide a seamless and reliable shopping experience for customers. With these obstacles in place, the brand was unable to capitalize on the growing e-commerce trend in the fast fashion industry.
Strategies & Plan of Action
To address these challenges, the brand partnered with Xiphy Digital. Our approach included:
Increasing Visibility and Engagement:
One of the first steps was to enhance the brand’s presence and visibility, especially on Amazon. We focused on improving product listings by enhancing the quality of product images, writing compelling descriptions, and incorporating relevant keywords to improve search rankings. We also adopted an ethical strategy to increase the number of ratings and reviews on the platform, encouraging satisfied customers to share their feedback, which in turn increased consumer trust and social proof.
Streamlining Operational Processes
To tackle inventory management issues, we implemented more efficient tracking and reporting systems, allowing the brand to have a clearer picture of stock levels and avoid any overstocking or understocking problems. This allowed for more reliable delivery timelines and improved customer satisfaction. We also streamlined shipping logistics by exploring cheaper and more efficient ways to ship products internationally, particularly to the US market, which further reduced costs and improved profit margins.
Scaling Advertising Campaigns:
With visibility increased, we focused on scaling the brand’s advertising efforts. By optimizing their Amazon ads and expanding to other platforms like Instagram and Facebook, we were able to target key customer segments more effectively, increase traffic to their listings, and ultimately drive more conversions. Our campaigns focused on highlighting the brand’s unique selling points, offering promotions, and creating a sense of urgency to drive sales.
Conclusion
The brand saw a 45% increase in sales from the US within just four months, crossing 400,000 USD in revenue. The improvements in visibility, engagement, and operations helped grow the brand’s presence, boosting both sales and customer satisfaction. The brand is now on a strong path to long-term growth.
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