Akshayakalpa Amazon Marketing

Project Overview:

Akshayakalpa Organic, engaged in the production of dairy items, sought to expand its business on Amazon. Although they had certain strategies in place before partnering with us on Amazon, the outcomes were not satisfactory. Over the subsequent 7 months, we collaborated to enhance their Amazon sales, and they expressed satisfaction with the achieved results

Strategy:

Akshayakalpa Organic aimed to boost sales on the Amazon platform and reduce the Advertising Cost of Sales (ACOS). To achieve this goal, they partnered with Xiphy Digital to formulate an effective marketing strategy. The implemented strategies for scaling up Amazon sales included the following.

1. Amazon SEO
2. Amazon Programs
3. Paid Camoaigns
4. Influencer Marketing

The Execution:

After auditing the Akshayakalpa’s Amazon account, we identified the key areas of missing opportunities, Our SEO team and Performance marketing team worked out on a plan and provided the following services:

1. Amazon Optimization : Amazon guidelines, product images, A+ content, listing sanitization, Brand Store optimization
2. Paid campaigns: Sponsored products, Display and Brand Campaigns
3. Amazon programs: Identified programs offered within Amazon that suits Akshayakalpa
4. Influencer campaigns that gave visibility through influencers across other platforms
5. Coupons and Promotions