Travel Industry: Muddie Trails

Project Overview:

Muddie Trails (MT) organizes offbeat trips and treks across India, they are primarily generating leads through social media and paid campaigns. They teamed up with us to increase SEO traffic and organic leads.  After a collaborative effort spanning six months, notable improvements in website traffic were observed, yielding the following results.

Strategy:

Following a comprehensive audit of the Muddie Trails website, we identified specific issues adversely impacting SEO performance. These issues encompassed the absence of meta tags, subpar domain authority, missing commercial and informational keywords, inadequate core web vitals performance, and a lack of visibility in local search results.

The Execution:

Utilizing insights gathered from the SEO audit, the SEO experts at Xiphy Digital implemented dynamic local SEO strategies focused on elevating the client’s search engine ranking score. These initiatives included:

• Title and heading tag optimization
• Image optimization
• Keyword targeting
• Mobile search optimization
• Site speed optimization
• Backlink building
• Technical SEO
• Core web vital optimization
• Competitor backlink analysis
• Local citation management
• Local SEO
• Advanced industry content strategy