Fertility Center
Increase in lead
Cost per Lead
Appointments visited center
Client Background & The Challenge
Our client, a well-established fertility clinic with over 5 centers across Hyderabad, faced a significant challenge in generating a sufficient number of high-quality leads to supply their centers. Despite being a well-known name in the city, they struggled with low lead volume and poor lead quality. As a result, the clinic was finding it difficult to manage its finances, including paying for salaries and rent. They needed a solution to generate more leads at a lower cost while ensuring the quality of the leads improved.
Strategies & Plan of Action
- Conducted a thorough audit of the clinic’s existing content, identifying areas that needed improvement.
- Developed a content strategy called JS2D, which stands for:
- Journey: Personal narratives of couples going through fertility treatments.
- Solutions: Detailed explanations of the treatment options offered by the clinic.
- Success: Heartwarming success stories of couples achieving parenthood.
- Discussion: Interactive Q&A sessions with fertility experts to engage the audience.
- Created dedicated landing pages in both regional languages and English to cater to a wider audience.
- Ran targeted ads with adjusted spending based on location to ensure high-quality leads.
- Implemented an integrated approach across multiple platforms:
- Google Search
- Google Display Network
- YouTube Ads
- Focused on adjusting ad spend to attract quality leads from specific regions.
- Improved targeting strategies, particularly expanding lead generation beyond Hyderabad and Secunderabad to include Vizag, Warangal, and Vijayawada.
- Reduced the cost per lead (CPL) from INR 800 to INR 500 within the first 90 days, and further lowered it to INR 300.
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Conclusion
After implementing our tailored strategies, the fertility clinic saw a remarkable improvement in both lead volume and quality. The number of leads increased by 32% within 90 days, and the cost per lead significantly decreased. The clinic successfully expanded its lead generation to new regions like Vizag, Warangal, and Vijayawada, ensuring they could now supply all their centers with high-quality leads. The integrated ad campaigns across multiple platforms, including Google Search, Display, and YouTube, played a key role in driving these results. With a more efficient and effective marketing strategy, the clinic could now manage its finances more effectively, providing a better foundation for the future.
About Us
Driving Growth for Healthcare & D2C Brands with Proven Strategies